BlanketStart warming up

Warm up properly.

Blanket finds the companies that need you this week and the one person there who'll care. Your first message shows them why they need your product.

Watch it warm up an example

Every fact comes with a return address.

  • Job posts
  • Team pages
  • Public repos
  • Company sites
  • Public forums

Every fact comes with a return address.

  • Job posts
  • Team pages
  • Public repos
  • Company sites
  • Public forums

They make their own trigger, you give them the proof.

Companies that posted something in the last 72 hours showing they need what you built.

Dana Ruiz
Head of Engineering, Northwind Ledger
WarmExample
Why now
Posted a SOC 2 compliance engineer role, 31 hours ago
source · northwind-ledger.example.com/careers · fresh for 41 more hours
Skipped
  • No public sign in 72 hours.
  • Nobody there clearly owns the problem.
  • Nothing your product can show them yet.
No reason, no message.

The warmest way to get your first customer.

Blanket finds who needs what you built, runs your product on their public data, and drafts the email in your voice.

Blanket, tested on our own two startups

We're sending 600 emails to strangers across two startups. A coin flip decides which half open with proof from the product. We'll publish the reply rates when the tests end.

10 to 25%Reply rate with proof
1 to 5%Reply rate without
+300 to 400%The difference

Research average, not our result yet: Instantly agency data, emails with specific company context and a fresh sign against generic ones. Ours replace these in December.

Most email from strangers gets ignored because it's about the sender. I built Blanket so every first message starts with something true about the reader's company. If they can't check it, it doesn't go out.
Parker Miller, founder

One link in = Warm conversations out

Bring your product. Blanket does the research and writes the first draft, with the proof already in it.

  1. Paste your URL

    Blanket reads your site, docs and repo, and works out what your product can show a stranger about their own company. Connect Gmail if you want to save drafts there.

    Example
    https:// dataparade.io
    What it doesMaps data flows in code
    What it needsAny public repo
    What it gives backdataflow.json

  2. Pick where to start

    Blanket suggests three kinds of customer and the public signs that a company has the problem right now, like hiring a compliance engineer or opening a first office abroad. You choose where to start.

    Example
    Fresh signs
    Northwind Ledger
    Hiring a SOC 2 compliance engineer
    Fresh for 41 more hours
    Halden Group
    First role in Singapore
    Fresh for 24 more hours
    Pinecart
    Hiring a checkout engineer
    Fresh for 48 more hours

  3. Read it, then send it

    Check each card's sources and send the ones you like from your own Gmail. Replies come back with a next step and a drafted answer.

    Example
    To Dana Ruiz · Gmail draft
    where user email goes

    Hi Dana, user email reaches Trackwren from src/track.ts:41 in your public repo northwind/ingest-api…

    Dana Ruiz replied
    “Can we talk Thursday?”
    Reply ready

Less duct tape. More warm intros.

Everything from noticing a company to answering its reply, in one place.

  • Notice who needs you this weekUsually: Alerts, feeds, a lot of tabs
  • Choose who you sell toUsually: A whiteboard and a hunchThree kinds, tested by replies
  • Find the right personUsually: A data tool and a hunchWith the page that names them
  • Research the companyUsually: A Sunday afternoon
  • Build proofUsually: Not done at allEvery line sourced
  • Write in your voiceUsually: Your evenings
  • Follow upUsually: Calendar reminders you ignorePrepare one follow-up for a sent email
  • LinkedIn touch (coming soon)Usually: Copy, paste, hope
  • Sort repliesUsually: Your inboxWith a drafted answer

What finding customers costs you now.

$2,167
Your time spent finding customers, per month

Your morning, warmed up.

One screen for today's new companies, the cards waiting for you and the replies that need an answer.

Take the tour
TodayRepliesResultsSettings
Example data
Good morning, Parker.
Today's plan
6 cards ready to read. 2 replies need you.
In progress: finding Heads of Engineering at companies hiring for SOC 2.
6
Cards ready
9
Sent this week
2
Positive replies
Activity
Dana replied: “Can we talk Thursday?”
Reply and call prep ready.
“Sam runs our platform team.”
Email to Sam drafted.

Sent from your own inbox.

Open each email in your Gmail, read it, and send it yourself. Connect Gmail if you want Blanket to save drafts and read sent messages and replies.

Gmail · LiveLinkedIn · Coming soon

Built for the founder doing sales on the side.

You don't need a sales team. You need a reason to write.

Paste your URL. Blanket suggests three kinds of customer who might need you, and the replies tell you which one fits best.

Example
Three kinds of customer
Teams getting ready for SOC 2
Hiring a compliance role
Waiting for replies
Companies opening a new region
First role abroad
Waiting for replies
Shops rebuilding checkout
Hiring a checkout engineer
Waiting for replies

The wall of love is still being knitted.

We'll put results here when we have them, and you'll be able to check every one. Our own tests end in December.

About 6%Reply rate with proof (estimate: 2.1% plus 184%)
2.1%Reply rate without (median)
+184%The difference, when the email is about their company

Research averages, not our results yet: Visionary Marketing, 28,400 prospects, counting only meaningful replies. Ours replace these in December.

Example
“Can we talk Thursday? This is the list our auditor asked for.”
A reply to a proof email
Example
“Not me, but Sam runs our platform team. Copying him.”
A reply that points to someone

Common questions

What do I need to get started?

Your product's URL. Blanket reads your site, docs and repo, and builds everything else from there.

Do I need to know who my customer is?

No. Blanket picks three kinds of customer from public evidence and what your product does. The replies show you which one fits best.

Why do people reply?

Each email is about their own company. It opens with something your product found there, offers a proof pack made for them, and asks one easy question.

Is it okay to email people I don't know?

You send emails from your own account. Check the rules that apply to you and the recipient before you send. Blanket respects your do-not-contact list.

Where do the emails go out from?

You open each email in your own Gmail, read it, and send it yourself. You can also connect Gmail to save drafts and read sent messages and replies.

What happens when someone says yes?

Blanket writes your reply, with the proof they asked for and two times for a short call. Then it gives you a one-page prep card: what they reacted to, three questions to ask, and a good next step.

How much of my time does this take?

About ten minutes to see your first proof. Then about 15 minutes a day to read new emails and send the ones you like.

Your first customer is already out there.

Find who needs you. Show them why.

Start warming upWatch an example